Facebook was the power to the masses to live like celebrities. Pity the world, they couldn’t handle it.
Steve Jobs- The Steve who had Jobs in his name- was the guy who demonstrated to the world that computer was nothing but a simple machine to distribute and transmit knowledge and creativity. A power which the masses never had. A power which was restricted to world’s kings until then if at all it existed. The world really didn’t know until then what would a personal computer would be doing in individuals’ lives and what’s the use of knowledge processing in the lives of modest mortal commoners.
And luckily, the Silicon Valley the nurturing bed of this sector of human evolution also had Knowledge capitals like Harvards and Stanfords at its disposal where small timers needed education and hence the need of processing distribution of the same. Like an Apple keeps the doctor away if had once a a day, the computers took off as golden eggs in nests where nutrition was knowledge.
And as computers took off, along with them came in other derivatives of the personal computer, and thus more power in individual lives. Say like i-pods with its inbuilt eco-system, it curbed the music and creativity industry of “Piracy“. Or the Appstore of the i-phone worked out for a forum where professions merged, where every industry, every human trade, every human discipline could have a shop in this tiny pandora’s box called the mobile- powering the commoners with the power of computing for productivity. The commoners could have stalls within eyesight of the buyers- irrespective of their power to own shops at a prime location. Everyone who needed jobs, did get their jobs easier aligned along this derivative of computing. Did get every human a new realty to converge towards.
The Steve who had Jobs in his name as he was. It won’t be an exaggeration to say that he realigned the world’s transactions on a Thalamus called Personal Computers.
Well- that’s what Entrepreneurs do. They realign incumbent transactions of the world to give powers to the commoners that they never had. They realign the worlds professions to newer and better realty spaces where the commoners could converge for ease and sportier bread and butter. And as an Entrepreneur you play “God of livelihoods“. You rule and lay transaction terminals on which lie millions of lives.
The moment Entrepreneurship steps down from being God, begins a downfall – that of being unfair. Only to be amplified to small small complacences, giving way to unsaid power hierarchies to let frauds and unsport variables sprout up. The Business which begins as a Sport of keeping promises or the sport which says – “I’ll do” becomes unsport. That then becomes a part of crime world. From “I’ll do” it deviates to “I didn’t”. Or for more politically correct ones the stance changes to become “not our responsibility”. And so on.
Entrepreneur=God of Livelihoods. A step down, it’s a downfall
And that’s exactly what happened with Facebook. An internet portal that had given the power to the commoners to voice out and to live like celebrities. A power that the commoners never had until facebook.
It was not very long ago that the trend of hundreds of thousands of custom made jewelries handicrafts eateries bursting into the scene with stunning orders and fame every other day. Mid 2011s to refer should you seek veracity. And in The third worlds like Asia-Pacific, Middle East, pockets of Africa and lines of Mediterranean, where having a shop at visual was to be the norm for prosperity, there were tales of tail-spinning turn arounds. Even the Housewives of India could gather courage to employ their much hated mother-in-laws. For the first time in India you had the grumpy mom-in-laws doing something productive than to not play in-house politics.
There was a certain rage of empowerment. And it was a legitimate disruption. And so its executor- Mark the Zuckerberg was a legitimate God of Livelihood. Even though he might have been a chor or thief as the world likes to believe in terms of idea. Transactions of the world did get a new friction less medium.
There would be millions if not billions the clueless innovators who had no access to promotions and eye-balls who suddenly turned heroes apart from upgrading themselves to micro-entrepreneurs because of facebook. The extent of benefits of this change of getting a vehicle of attention can be reflected in contrast against the days of hoarding of attention in Outdoor Media sector of India. As much as 83% of Indian bill-boards are occupied by political big-shots of the demography. More than three-fourths permanently hoarded by political parties to convey greetings on latest festivals or who the local hooligan is. Never ever the Start Ups could muster budget enough to have a voice of productivity to the hijacked vehicles of attention. The same with advent of facebook had got in their hands their own publish button- that almost free of costs. Reaching customers on their personal space. What 40,000 a month bill-board could not return in a month, gave that in 400 a month- with better transfer of communication.
Am I wrong to describe an Entrepreneur a God of Livelihoods ? Even Now?
And that was Zuck-The Mark Zuckerberg, quite legit.
He had brains enough to make humans converge to a focal point and make life different. Those who could convert social identity or internet visibility to money, they did. Zuckie got them that power. A lot many of Indians are today literate just for the sake to write on to facebook, else by 1996 they were still humming “Padhna Likhna Sikho”. Such was the power of Facebook, making humans machine friendly, making humans apply communications.
But he Lost it. From the point where, the easiest is to do is doing nothing at the least. In simpler words, to lose an internet network like facebook, crushing way beyond a threshold of 500 million plus Daily Active Users, it takes just as much brains as much to get less than 50% marks in Indian Schools. A subject of disastrous pity in both conditions.
“Entrepreneurship is all about Delayed Gratification”, hundred times have been you told Its all about holding on the ground till you make useful utilities. And you make useful utilities only. Facebook got killed there. In a quest to invent instant gratification or early gratification, collapsed the whole mountain- the mountain which was the Himalayas of Big Data.
This guy turned Visionless in between. Lost the plot. Or perhaps slept post the IPO. From the roads to being Steve Jobs, he turned the ways of Bill Gates. Steve was the CEO who made the richest company while Bill was the CEO who made the richest man. One was the Steve who had Jobs in his name, another was the Bill who had Gates in his name. Two different people, entirely different ways and perhaps best described by their names itself.
What Jobs and Gates were to computer hardware, was Zuckerberg to internet accounts- the second generation of computing- of internet accounts or cloud whatever you call.
From Gates you escape, from Jobs you empower. Gates takes it to masses, without caring about piracy or impersonation to get everybody using, so that it becomes omnipresent and liquidates it from Business customers. Gates doesn’t work on innovation and manufacturing new utilities, but instead on distribution. Jobs on the contrary works on creating utilities and knitting eco-systems like more computing per sector. He lets distribution be taken care of by innovation. Together Jobs & Gates form a phenomenon called “Couple of Human Evolution” or two parallel forces in opposite direction to generate a torque to race the wheel.
Here was a Zuckerberg beginning as a Steve Jobs turning Bill Gates mid-way. And what a pity, neither did have a torque generating peer at the other end. Nearest was Twitter, which in itself has had no utility other than a feeder of trivia for small fishes of media. I don’t know why does twitter have analytics, they should have trivia counters instead. Like 7 Billion trivia aired per day, which dipped to 5 rumours per person per day in last quarter. So poor Zuck didn’t have a peer the kind that Jobs had. Beginning from being Jobs to his sector, he himself becomes Bill Gates.
The result: This innovation of communication called Facebook, which was a social identity internet account has, today, now, reduced to a dastardly cheap version of Netflix.
As I write, I’m scared for him if he has been in depression for a very long time. Or is the guy permanently disabled to think. Which kind of school he went to. Who were his teachers or was he a first bencher or last bencher. A web of trivia surround me as I think of Zuckie.
Its always wrong to be the hare in the race of hare and the turtle. Every body knows that, still like everyone he chose to be Hare instead. Went wrong the hare and forgot the route map.
And as you see the result. The Gem of Utility, which gave power of communications, which turned every human a writer, the machine that enabled publish button on every human mind, got reduced to a cheap netflix on one end and on the other A factory of internet that produces a very very lethal pollutant: Fake News or Information Pollution.
One email-id all it takes. One email if- one Fake account- and then billions of fake accounts. Virtual Population Explosion. Its like adding more people to your earth, who don’t even exist.
Such a cheap library its has become, this facebook. Say, for instance, in India I’ve found even Mallus humming “Tora Chheda mein Lafeda jab jaayega” , one Hot Bhojpuri Song.
A very deep tragedy when you give power of communications to any one. An outright hazard when a “Publish Button” is handed to anyone. And that is facebook today.
Had Zuck retained the path of Steve, he had a chance to turn the portal into an exchange terminal of trade and humans. A Human Stock Exchange- like trading terminals of human skills.
Professionals could be booked over futures, and salaries in advanced. Mind you today you get salaries after you have worked, not in advance. Only businesses get orders or contracts in advance, humans or labours never got this facility. If it was my buffalo, I’d have had facebook as good as biography to the user. That would have served like a medicine.
If I give you a facility to let you create your biography, it would work like mirror and a medicine to life- you’d not disagree? Orphans could sense it better what it means. For you it could mean intelligent mirror- Big Data enabled. But this could be possible only when you go the Steve Jobs way- the wrong U turn that Mark took. Result we know.
Say like,The Mute Spectator Syndrome of India has upgraded, it got a live Function now with a camera. Indians are now able to stream or record live broadcast of accident or disaster sites. Everyone on a race to record a disaster even as none helps- The Hazard of Machine Intervention in human life if without a purpose.
The same is Facebook: A Machine Intervention in Human life without a purpose.
Hence has more hazards than utilities. Zuckerberg Began with a device of sharing, but to share what? Knew none. The purpose of sharing- direction less. Path lost and what you got a terribly haphazard library everyone is a publisher. Kyunki Woh Bill Gates ban gaya! Because Zuck became a Gates.
And who was Gates? How do you become Gates? How do you go From Steve Jobs to Bill Gates?
Yes, rake in brains, a little. You’ll find Bill Gates resembles normal human beings more than Steve Jobs does. Modest, sophisticated, loved by everyone, everyone wanting to lick him and a very happy happy demeanour. And here was Jobs with a trademark stance bullish stand, who believed in driving humanity on the contrary to sugar-coating modesty.
One had a approach that everything in the world is wrong. You got to correct. You build ways to correct. While the other had respect for the world, a happy seller. He didn’t know much to do, so the final purpose for him became to be the at the top of Human Race. Just made one Operating System factory of the world and let the show run on auto-pilot. Only went to please as much the world. The other one looking down upon humans, (which is actually fair) kept on working towards more transaction forums, changing alignment of transactions for a faster churn of human evolution. And this is why Microsoft was never intelligent but a scale mountain, while Apple remained the apple which keeps those brains mentally fit who have apple every day.
You become stagnant being humble, more accomodative, hence slower in change, and less larger purpose. Say Steve Jobs had a purpose to lead a life Edison- to keep creating new utilities which plug disasters that happen in the dark, crucial utilities by need. For Gates I don’t know what it is, perhaps being a good human, which in itself probably means nothing. Which happens when you become Modest. You’ve less audacity to change the world.
Same happened to Zuckerberg and Facebook. No clue to what to do with a mountain. And no clues what at all is going in the mountain.
Now that he’s already become a Bill Gates, he needs a Steve Jobs to pair in the sector.
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