•  To provide the consumer best of the quality media exchange platform.
  • To drive continuous metamorphosis of the user by igniting curiosities.
  • To give the user a knowledge partner as good as a wealth manager of knowledge which evolves with age and stage of life of a user and also enables him to monetise his mental wealth, for lifetime.
  • To Nurture supply chains of literature at large to double up as eco-system of content.
  • To obsolete pen and paper for communications and learning.
  • To evolve as a sector: Knowledge-Tainment
  • To be the man’s best friend. Everyday.